We optimise web pages in terms of framework, HTML coding, various forms of testing and finally submit to all relevant search engines across the world.
For example, meta tags needs to be specific. Not too long, not too short, not duplicated on multiple pages, and be relevant. Header tags tell Google what the page is about. URL/file naming helps, and exact domain match (EDM) is no longer as effective as it once was. Alt tags, help to describe an image to a search engine, and have in the past been subject to keyword stuffing; another tactic which can get your site penalised, or removed from the index.
Content needs to be original and interesting. Some marketplaces copy text from the supplier website, for example, and that can harm your rankings.
Calder Web Marketing have the expertise to ensure that your web pages are correctly and intelligently optimised. Changes can be made by us, or if you prefer we can send the change requests to your web developers.
If you choose us to carry out a targeted SEO project, then the web optimisation would be carried out as standard practise.
Using the services of Calder Web Marketing generates results! Contact us today. Halifax 01422 64 68 68